Lotus Pedal Designs is a Duluth, Minnesota based guitar effects pedal company. Owner Sean Erspamer contacted me about helping him brand his line, get an e-commerce capable website up and running as well as a few one off items like brochures, banners and t-shirts.
In talking with Sean about what makes his pedals unique he really focused on his love of experimenting with sound. Removing direction/setting markings on his pedals isn’t a common practice in the industry. I took that approach and developed a logo mark based on a simplified dial – the main tool the guitarist has in experimenting with the pedal’s sound.
After the logo was developed we worked on a look for the pedal enclosures. Sean wanted each pedal in his line to have it’s own unique color, so I let the enclosure paint and finish define its personality first and foremost. The name of each pedal would be set in standardized typographic system to further Sean’s vision of a minimal amount of visuals on the pedal itself. The font would be a nod to retro style as was established in the logo.
View this post on Instagram
Golden hour with the @lotuspedals Golden Echo! A great analog delay has to be one of our favorite pedals for adding texture and color. The Golden Echo with it's delay times ranging from 10ms to 580ms fits that bill perfectly and has been a staple on the shop board since we first got them in. Great simplistic aesthetics and superb handcrafted made in the USA quality at a musician friendly price – what more can you ask for. Shop Lotus Pedal Designs: bit.ly/1s5A0o0 #lotuspedaldesigns #lotuspedals #coastsonic #freeyourtone #knowyourtone #ambientnotes #gearnerds #effectspedals #boutiquepedals #boutiqueeffects
Last step was to get Sean set-up on the Shopify platform to start selling online. I put together a simple shop for him and trained him on the basics. He has been running the site himself ever since.